The Path to Exit

11 | Vertical SaaS + Payments: What Founders Need to Know for M&A

Vista Point Advisors

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0:00 | 16:47

A major trend in SaaS has been vertical-specific companies integrating payment processing as a strategy to increase revenue and improve attractiveness in M&A. In this episode, managing directors Mike Lyon and Jeff Koons discuss the “FinTechization” of vertical SaaS, how buyers think about payment integration opportunities, and how companies can capitalize on payment tech trends while not handing all the upside to buyers or private equity firms.

Vista Point Advisors is a boutique sell-side investment bank providing unconflicted M&A and capital raising advice to founder-led software, AI, and internet businesses. We partner with entrepreneurs of growing businesses to help them understand their options in the marketplace so they can maximize business value, leverage their options, and realize their ideal outcomes.

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